The video metrics that matter per campaign: view rate, CPV, quartile retention (25/50/75/100%) and conversions — showing exactly where each creative loses its audience.
by Dmytro Tonkikh·chiliad.io
Ensures all Search, Shopping, Display, Video, and PMax campaigns have required placement exclusion lists and negative keyword lists associated, automatically adding missing ones.
Finds Display and YouTube placements with low CTR or high CPA and excludes them from campaigns. Runs in dry-run mode so you can review the list before applying.
Audits every Performance Max asset group for weak Ad Strength, missing uploaded video (before Google auto-generates one), and thin headline/description/image counts.
Automatically identifies and excludes undesirable placements from Performance Max campaigns. Fetches placement URLs, checks page titles against keyword and domain blocklists, and adds negative placements in bulk.
Automatically identifies and excludes YouTube channels that contain kids content, blacklisted keywords in titles, or blacklisted tags from your video campaign placements.
YouTube Performance Report builds a per-campaign video scorecard: impressions, views and view rate, cost per view, audience retention through the quartiles, and conversions. The quartile pattern is the diagnostic: weak 25% means the first seconds fail (new hook needed); a 25-to-50 cliff means the middle sags (tighten the edit); strong completion with no conversions means the audience is wrong, not the creative. Campaigns below your view-rate floor are flagged.
| Variable | Default |
|---|---|
DATE_RANGE | LAST_30_DAYS |
VIEW_RATE_FLOOR_PCT | 15 |
MIN_IMPRESSIONS | 1000 |
EMAIL_ADDRESS | (empty) |
=== YouTube Performance Report (LAST_30_DAYS) === Video campaigns with volume: 3 Video — Product Launch cost: 1840.20 views: 42100 (28.4% view rate) CPV: 0.044 retention 25/50/75/100: 61/44/31/24% conversions: 18.0 Video — Remarketing cost: 620.15 views: 9800 (31.2% view rate) CPV: 0.063 retention 25/50/75/100: 72/58/49/41% conversions: 12.0 Video — Prospecting cost: 410.80 views: 4100 (9.8% view rate) CPV: 0.100 retention 25/50/75/100: 38/22/14/9% conversions: 0.0 --- Below view-rate floor: 1 --- Video — Prospecting - view rate 9.8% (floor: 15%) Email sent to you@example.com
View rate definitions differ by format (skippable counts 30s or full watch; bumpers have no views), so compare campaigns within the same format. Quartile rates are relative to impressions. Conversions on video are heavily view-through influenced — read them with the attribution settings in mind.