Placement Exclusion Manager

Finds Display and YouTube placements with low CTR or high CPA and excludes them from campaigns. Runs in dry-run mode so you can review the list before applying.

Display

YouTube

display

placements

exclusions

Overview

Placement Exclusion Manager pulls 30 days of placement-level data from Display and YouTube campaigns, then identifies placements that fall below your CTR threshold or exceed your CPA limit. The exclusion list is logged so you can review it before you commit; set EXCLUDE_PLACEMENTS = true to apply the exclusions across all matching campaigns.

Setup

1Create a new script and paste the code.
2Run in preview mode to see which placements would be excluded — review the log carefully.
3Adjust MIN_IMPRESSIONS to ensure you only evaluate placements with sufficient data.
4Set MAX_CTR to your acceptable lower bound (default 0.001 = 0.1% CTR).
5Optionally set MAX_CPA to also exclude high-CPA placements (0 = disable).
6

Ready to Use This Script?

Configuration Variables

Variable	Default	Description
`EXCLUDE_PLACEMENTS`	false	Set to true to apply placement exclusions. false = log only.
`MIN_IMPRESSIONS`	500	Minimum impressions a placement must have before it is evaluated.
`MAX_CTR`	0.001	Placements with CTR below this value will be flagged (0.001 = 0.1%).
`MAX_CPA`	100	Placements with CPA above this value will be flagged. 0 = ignore.

Expected Output

=== Placement Exclusion Manager ===
Underperforming placements found: 3

[EXCLUDE] example-games-site.com
  Brand Awareness Campaign  Impr: 8420  CTR: 0.002%  CPA: N/A
[EXCLUDE] random-news-portal.net
  Shopping Display  Impr: 2100  CTR: 0.000%  CPA: $148.20

Set EXCLUDE_PLACEMENTS = true to apply exclusions.