Finds Display and YouTube placements with low CTR or high CPA and excludes them from campaigns. Runs in dry-run mode so you can review the list before applying.
Placement Exclusion Manager pulls 30 days of placement-level data from Display and YouTube campaigns, then identifies placements that fall below your CTR threshold or exceed your CPA limit. The exclusion list is logged so you can review it before you commit; set EXCLUDE_PLACEMENTS = true to apply the exclusions across all matching campaigns.
| Variable | Default |
|---|---|
EXCLUDE_PLACEMENTS | false |
MIN_IMPRESSIONS | 500 |
MAX_CTR | 0.001 |
MAX_CPA | 100 |
=== Placement Exclusion Manager === Underperforming placements found: 3 [EXCLUDE] example-games-site.com Brand Awareness Campaign Impr: 8420 CTR: 0.002% CPA: N/A [EXCLUDE] random-news-portal.net Shopping Display Impr: 2100 CTR: 0.000% CPA: $148.20 Set EXCLUDE_PLACEMENTS = true to apply exclusions.