Placement Exclusion Manager

Name: Placement Exclusion Manager
Author: Dmytro Tonkikh

Finds Display and YouTube placements with low CTR or high CPA and excludes them from campaigns. Runs in dry-run mode so you can review the list before applying.

display

placements

exclusions

by Dmytro Tonkikh·chiliad.io

Overview

Placement Exclusion Manager pulls 30 days of placement-level data from Display and YouTube campaigns, then identifies placements that fall below your CTR threshold or exceed your CPA limit. The exclusion list is logged so you can review it before you commit; set EXCLUDE_PLACEMENTS = true to apply the exclusions across all matching campaigns.

Variable	Default	Description
`EXCLUDE_PLACEMENTS`	false	Set to true to apply placement exclusions. false = log only.
`MIN_IMPRESSIONS`	500	Minimum impressions a placement must have before it is evaluated.
`MAX_CTR`	0.001	Placements with CTR below this value will be flagged (0.001 = 0.1%).
`MAX_CPA`	100	Placements with CPA above this value will be flagged. 0 = ignore.

Placement Exclusion Manager

Overview

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Setup

Configuration Variables

Expected Output