Audits every Performance Max asset group for weak Ad Strength, missing uploaded video (before Google auto-generates one), and thin headline/description/image counts.
by Dmytro Tonkikh·chiliad.io
Ensures all Search, Shopping, Display, Video, and PMax campaigns have required placement exclusion lists and negative keyword lists associated, automatically adding missing ones.
Finds Display and YouTube placements with low CTR or high CPA and excludes them from campaigns. Runs in dry-run mode so you can review the list before applying.
Automatically identifies and excludes undesirable placements from Performance Max campaigns. Fetches placement URLs, checks page titles against keyword and domain blocklists, and adds negative placements in bulk.
Automatically identifies and excludes YouTube channels that contain kids content, blacklisted keywords in titles, or blacklisted tags from your video campaign placements.
The video metrics that matter per campaign: view rate, CPV, quartile retention (25/50/75/100%) and conversions — showing exactly where each creative loses its audience.
Performance Max quality lives and dies in the asset groups. This audit checks every enabled asset group on three fronts: Ad Strength rated POOR or AVERAGE (PMax throttles reach for weak asset groups just like weak RSAs), no uploaded video (Google will auto-generate one from your images, and auto-generated videos are rarely on-brand), and asset counts below your minimums for headlines, descriptions and images (fewer combinations for the system to optimize with).
| Variable | Default |
|---|---|
MIN_HEADLINES | 8 |
MIN_DESCRIPTIONS | 3 |
MIN_IMAGES | 5 |
EMAIL_ADDRESS | (empty) |
=== PMax Asset Group Audit === Enabled asset groups: 6 With findings: 2 PMax — Bestsellers > Running Shoes - Ad Strength AVERAGE - no uploaded video (Google will auto-generate one) PMax — Bestsellers > Accessories - only 5 headline(s) - only 2 image(s) Email sent to you@example.com
Retail PMax with only a product feed shows fewer text/image assets by design — judge those against your feed strategy, not the thresholds. Uploading one 15-30s video per asset group is the single highest-impact fix on this list.