Automatically identifies and excludes undesirable placements from Performance Max campaigns. Fetches placement URLs, checks page titles against keyword and domain blocklists, and adds negative placements in bulk.
by Dmytro Tonkikh·chiliad.io
Ensures all Search, Shopping, Display, Video, and PMax campaigns have required placement exclusion lists and negative keyword lists associated, automatically adding missing ones.
Finds Display and YouTube placements with low CTR or high CPA and excludes them from campaigns. Runs in dry-run mode so you can review the list before applying.
Audits every Performance Max asset group for weak Ad Strength, missing uploaded video (before Google auto-generates one), and thin headline/description/image counts.
Automatically identifies and excludes YouTube channels that contain kids content, blacklisted keywords in titles, or blacklisted tags from your video campaign placements.
The video metrics that matter per campaign: view rate, CPV, quartile retention (25/50/75/100%) and conversions — showing exactly where each creative loses its audience.
PMax Placement Cleaner scans your Performance Max placement report for new website placements, fetches each page title, and matches them against your keyword and domain blocklists stored in a Google Sheet. Matching placements are automatically added as account-level negative placements. All checked placements are logged to the sheet so they are not re-processed.
Script start: 123-456-7890 Spreadsheet url: https://docs.google.com/spreadsheets/d/... Placements update Finished update Excluded placements: 12 Checked placements: 88
The script processes up to 500 new placements per run to stay within Google Ads script execution limits. It skips mobile app and YouTube placements. The template spreadsheet is copied from a shared Google Drive file on first run.