Exclusion List Checker

Name: Exclusion List Checker
Author: Dmytro Tonkikh

Ensures all Search, Shopping, Display, Video, and PMax campaigns have required placement exclusion lists and negative keyword lists associated, automatically adding missing ones.

Display

YouTube

PMax

Shopping

placements

exclusions

negative-keywords

automation

display

by Dmytro Tonkikh·chiliad.io

Overview

Exclusion List Checker checks every active campaign of the configured types for required shared exclusion lists. Any missing associations are added automatically via the Google Ads API mutateAll method — useful for agencies enforcing brand safety standards across all campaigns. The sharedSets arrays are empty by default, so the script does nothing until you list at least one of your shared-set names in CONFIG.

Setup

1Open your Google Ads account and go to Tools & Settings → Scripts.
2Click the + button to create a new script and paste the code.
3In the CONFIG object, add your placement exclusion list names to the NEGATIVE_PLACEMENTS.sharedSets array.
4Add negative keyword list names to NEGATIVE_KEYWORDS.sharedSets (or leave empty to skip).
5Adjust campaignTypes arrays if needed (e.g. add 'SEARCH').

Ready to Use This Script?

Configuration Variables

Variable	Default	Description
`CONFIG.NEGATIVE_PLACEMENTS.campaignTypes`	["DISPLAY", "VIDEO"]	Campaign types to check for placement exclusion lists.
`CONFIG.NEGATIVE_PLACEMENTS.sharedSets`	[]	Required placement exclusion list names.
`CONFIG.NEGATIVE_KEYWORDS.campaignTypes`	["DISPLAY", "VIDEO", "PERFORMANCE_MAX"]	Campaign types to check for negative keyword lists.
`CONFIG.NEGATIVE_KEYWORDS.sharedSets`	[]	Required negative keyword list names.

Expected Output

Campaign "Display - Remarketing" missing "chiliad | common negative", adding...
Campaign "YouTube - Brand" missing "chiliad | common negative", adding...
Applying 2 association(s)...
Added 2 of 2 association(s).
All campaigns have required NEGATIVE_KEYWORDS lists.

Notes

List names must match exactly (case-sensitive) with existing shared lists in your account. With empty sharedSets arrays the script is a no-op, so add at least one list name to activate it. Uses mutateAll for instant, synchronous updates. Only active, serving campaigns of the configured types are checked.