Weekly Performance Report

Name: Weekly Performance Report
Author: Dmytro Tonkikh

Compares this week vs last week across all enabled campaigns. Highlights significant changes in spend, conversions, CPA, and CTR. Optionally emails the report.

reporting

performance

by Dmytro Tonkikh·chiliad.io

Overview

Weekly Performance Report compares this week's account-level metrics against the previous week and flags metrics that have changed by more than your CHANGE_THRESHOLD. It covers impressions, clicks, CTR, cost, conversions, CPA, and ROAS. The formatted summary can optionally be emailed to a recipient of your choice by providing an email address and enabling SEND_EMAIL.

Variable	Default	Description
`SEND_EMAIL`	false	Set to true to email the report after each run.
`EMAIL_ADDRESS`	""	The email address to send the report to. Required when SEND_EMAIL = true.
`CHANGE_THRESHOLD`	0.20	Metrics that change by more than this fraction are flagged with ◄ (0.20 = 20%).

Weekly Performance Report

Overview

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Setup

Configuration Variables

Expected Output

Notes