Generates a daily at-a-glance performance overview of your entire Google Ads account. Writes prior-day stats to a Google Sheet with running history and optionally emails a formatted comparison of yesterday vs. two days ago vs. one week ago.
by Google (original), Chiliad (adaptation)·developers.google.com/google-ads/scripts/docs/solutions/account-summary
Monitors your account for unexpected performance deviations by comparing today's stats against historical averages for the same weekday. Sends an alert email when impressions, clicks, conversions, or cost deviate beyond configurable thresholds.
One 0-100 score for the whole account, built from seven objective checks — tracking flatlines, disapprovals, serving status, budget losses, negative coverage and query hygiene — with the deduction breakdown as your fix list.
Finds the structural gaps that stop ad groups from serving: ad groups without active ads, without an RSA, without keywords, keyword-stuffed themes, and multi-RSA ad groups.
Generates a Google Spreadsheet with ad performance stats segmented by headline and final URL, including distribution charts. Covers all ad types and optionally emails the report link weekly.
Maps every campaign's ad schedule and flags forgotten narrow serving windows, stale schedule bid modifiers that Smart Bidding ignores, and (optionally) campaigns running 24/7.
Sends customized Slack and email alerts when metric anomalies are detected across your account, with thresholds and rules defined in a Google Sheet. Supports MCC.
Account Summary Report pulls yesterday's account-level KPIs — cost, average CPC, CTR, impressions, and clicks — appends them to an auto-created daily log sheet, and emails an HTML comparison of yesterday vs two days ago vs the same day last week (with percentage changes). Self-contained: no template spreadsheet or named ranges required. Read-only.
| Variable | Default |
|---|---|
EMAIL_ADDRESS | "" |
SPREADSHEET_URL | "" |
=== Account Summary: 2026-06-14 === Cost: 482.10 Avg. CPC: 0.84 CTR: 3.21% Impressions: 17920 Clicks: 575 Emailed summary to you@example.com
Read-only — never changes the account. Schedule daily after midnight (account time zone) so each run captures the previous complete day; the log sheet de-duplicates by date. Search impression share was dropped because it is not a customer-level metric in GAQL.