Finds the structural gaps that stop ad groups from serving: ad groups without active ads, without an RSA, without keywords, keyword-stuffed themes, and multi-RSA ad groups.
by Google (original concept), Chiliad (GAQL rewrite)·web.archive.org/web/20230204180002/https://developers.google.com/google-ads/scripts/docs/solutions/account-auditor
Monitors your account for unexpected performance deviations by comparing today's stats against historical averages for the same weekday. Sends an alert email when impressions, clicks, conversions, or cost deviate beyond configurable thresholds.
One 0-100 score for the whole account, built from seven objective checks — tracking flatlines, disapprovals, serving status, budget losses, negative coverage and query hygiene — with the deduction breakdown as your fix list.
Generates a daily at-a-glance performance overview of your entire Google Ads account. Writes prior-day stats to a Google Sheet with running history and optionally emails a formatted comparison of yesterday vs. two days ago vs. one week ago.
Generates a Google Spreadsheet with ad performance stats segmented by headline and final URL, including distribution charts. Covers all ad types and optionally emails the report link weekly.
Maps every campaign's ad schedule and flags forgotten narrow serving windows, stale schedule bid modifiers that Smart Bidding ignores, and (optionally) campaigns running 24/7.
Aggregates call assets per campaign — received vs missed, average duration, and the share of quality calls — and alerts when you're paying for calls nobody answers.
Account Structure Audit sweeps every enabled Search ad group and reports five structural checks: ad groups with zero enabled ads (serving nothing), ad groups without an enabled Responsive Search Ad, standard ad groups with zero active keywords (DSA ad groups are exempt), ad groups holding more keywords than your threshold (themes that broad rarely match one ad well), and ad groups running multiple enabled RSAs (informational — consolidating assets into one strong RSA usually beats splitting them).
| Variable | Default |
|---|---|
MAX_KEYWORDS | 30 |
EMAIL_ADDRESS | (empty) |
=== Account Structure Audit === Enabled ad groups audited: 87 --- NO ACTIVE ADS (1) --- Shoes — Generic > Trail --- NO ENABLED RSA (2) --- Brand — Exact > Legacy ETAs Sneakers > Promotions --- NO ACTIVE KEYWORDS (0) --- (none) --- MORE THAN 30 KEYWORDS (1) --- Generic — Broad > Catch-all (112 keywords) --- MULTIPLE ENABLED RSAS - INFO (3) --- Brand — Exact > Core (2 RSAs) Email sent to you@example.com
Search campaigns only — Shopping and PMax have different structural rules. An ad group with only disapproved ads still counts as having ads; run a disapproved-ads check alongside this one to catch that case.