One 0-100 score for the whole account, built from seven objective checks — tracking flatlines, disapprovals, serving status, budget losses, negative coverage and query hygiene — with the deduction breakdown as your fix list.
by Dmytro Tonkikh·chiliad.io
Monitors your account for unexpected performance deviations by comparing today's stats against historical averages for the same weekday. Sends an alert email when impressions, clicks, conversions, or cost deviate beyond configurable thresholds.
Finds the structural gaps that stop ad groups from serving: ad groups without active ads, without an RSA, without keywords, keyword-stuffed themes, and multi-RSA ad groups.
Generates a daily at-a-glance performance overview of your entire Google Ads account. Writes prior-day stats to a Google Sheet with running history and optionally emails a formatted comparison of yesterday vs. two days ago vs. one week ago.
Generates a Google Spreadsheet with ad performance stats segmented by headline and final URL, including distribution charts. Covers all ad types and optionally emails the report link weekly.
Maps every campaign's ad schedule and flags forgotten narrow serving windows, stale schedule bid modifiers that Smart Bidding ignores, and (optionally) campaigns running 24/7.
Aggregates call assets per campaign — received vs missed, average duration, and the share of quality calls — and alerts when you're paying for calls nobody answers.
Account Health Scorecard runs seven objective checks and compresses them into one number: conversion tracking flatline (-25, because broken measurement invalidates everything else), no action counting toward Conversions (-20), disapproved ads (-15), enabled campaigns not serving (-10), heavy budget-lost impression share (-10), Search campaigns without any negatives (-10), and a majority of spend on never-added queries (-10). The weekly email is the score plus the deduction list — which doubles as the priority-ordered fix list.
| Variable | Default |
|---|---|
EMAIL_ADDRESS | (empty) |
=== ACCOUNT HEALTH SCORECARD === SCORE: 75/100 (grade B) -15 2 enabled ad(s) are disapproved. -10 Average 24% of Search impressions lost to budget - demand is being left on the table. Email sent to you@example.com
The weights are opinionated on purpose — tracking failures dominate because they invalidate every other number. Grades: A ≥90, B ≥75, C ≥60, D ≥40, F below. Each deduction maps to a dedicated deep-dive script in the marketplace (conversion tracking health, disapproved ads monitor, serving status checker, budget headroom, negative coverage, search term coverage) — use those to act on what the score flags.