Watches absolute-top impression share for your protected (brand) campaigns and alerts when one slips below your floor — how you find out a competitor started outbidding you on your own brand.
by Dmytro Tonkikh·chiliad.io
Monitors your account for unexpected performance deviations by comparing today's stats against historical averages for the same weekday. Sends an alert email when impressions, clicks, conversions, or cost deviate beyond configurable thresholds.
One 0-100 score for the whole account, built from seven objective checks — tracking flatlines, disapprovals, serving status, budget losses, negative coverage and query hygiene — with the deduction breakdown as your fix list.
Finds the structural gaps that stop ad groups from serving: ad groups without active ads, without an RSA, without keywords, keyword-stuffed themes, and multi-RSA ad groups.
Generates a daily at-a-glance performance overview of your entire Google Ads account. Writes prior-day stats to a Google Sheet with running history and optionally emails a formatted comparison of yesterday vs. two days ago vs. one week ago.
Generates a Google Spreadsheet with ad performance stats segmented by headline and final URL, including distribution charts. Covers all ad types and optionally emails the report link weekly.
Maps every campaign's ad schedule and flags forgotten narrow serving windows, stale schedule bid modifiers that Smart Bidding ignores, and (optionally) campaigns running 24/7.
Some campaigns must own the very first ad slot — brand defense above all. Top of Page Monitor selects campaigns by a name marker (e.g. every campaign containing 'brand'), tracks their absolute-top impression share over the measurement window, and alerts when any slips below your floor. A slipping absolute-top share on brand terms almost always means a competitor moved — this catches it in days instead of quarters.
| Variable | Default |
|---|---|
PROTECTED_NAME_CONTAINS | brand |
ABS_TOP_FLOOR_PCT | 80 |
DATE_RANGE | LAST_7_DAYS |
MIN_IMPRESSIONS | 50 |
EMAIL_ADDRESS | (empty) |
[OK] Brand — Exact absolute top IS: 91.2% top IS: 97.4% === Top of Page Monitor (LAST_7_DAYS, campaigns containing "brand") === Protected campaigns checked: 3 Below floor: 1 Brand — Products absolute top IS: 64.8% top IS: 88.1% <- below 80% floor Email sent to you@example.com
Absolute-top impression share is the share of your eligible impressions where your ad was the very first result — the brand-defense metric. When an alert fires, open Auction Insights for that campaign to see which competitor moved, then respond with bids or ad quality.