Top of Page Monitor
Watches absolute-top impression share for your protected (brand) campaigns and alerts when one slips below your floor — how you find out a competitor started outbidding you on your own brand.
by Dmytro Tonkikh·chiliad.io
Overview
Some campaigns must own the very first ad slot — brand defense above all. Top of Page Monitor selects campaigns by a name marker (e.g. every campaign containing 'brand'), tracks their absolute-top impression share over the measurement window, and alerts when any slips below your floor. A slipping absolute-top share on brand terms almost always means a competitor moved — this catches it in days instead of quarters.
Setup
- 1Open your Google Ads account and go to Tools → Bulk Actions → Scripts.
- 2Click the + button to create a new script and paste the code below.
- 3Set PROTECTED_NAME_CONTAINS to your brand campaigns' naming token.
- 4Adjust ABS_TOP_FLOOR_PCT to your standard (80%+ is typical for brand).
- 5Set EMAIL_ADDRESS to receive alerts, then schedule daily.
Configuration Variables
| Variable | Default |
|---|---|
PROTECTED_NAME_CONTAINS | brand |
ABS_TOP_FLOOR_PCT | 80 |
DATE_RANGE | LAST_7_DAYS |
MIN_IMPRESSIONS | 50 |
EMAIL_ADDRESS | (empty) |
Expected Output
[OK] Brand — Exact absolute top IS: 91.2% top IS: 97.4% === Top of Page Monitor (LAST_7_DAYS, campaigns containing "brand") === Protected campaigns checked: 3 Below floor: 1 Brand — Products absolute top IS: 64.8% top IS: 88.1% <- below 80% floor Email sent to you@example.com
Notes
Absolute-top impression share is the share of your eligible impressions where your ad was the very first result — the brand-defense metric. When an alert fires, open Auction Insights for that campaign to see which competitor moved, then respond with bids or ad quality.