Spend Concentration Report

Name: Spend Concentration Report
Author: Dmytro Tonkikh

Measures how much of your spend rides on the top campaigns, keywords and products — because concentration is fragility, and 'the account converts fine' often means three keywords do.

concentration

risk

analysis

dependencies

by Dmytro Tonkikh·chiliad.io

Overview

Spend Concentration Report computes the share of spend taken by the top 3 and top 10 campaigns, the top 10 keywords (of keyword-driven spend), and the top 10 products (of Shopping spend, when present) — with the top 5 entities named in each dimension. High concentration isn't failure, it's fragility: one competitor, one policy hiccup or one demand dip in the top entity moves the whole account. This makes the dependency explicit.

Variable	Default	Description
`DATE_RANGE`	LAST_30_DAYS	Analysis window.
`EMAIL_ADDRESS`	(empty)	Recipient for the report. Blank = log only.

Spend Concentration Report

Overview

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Setup

Configuration Variables

Expected Output

Notes