Segments Shopping products into performance buckets (over-index, index, near-index, under-index, no-index) based on ROAS relative to a breakeven target and exports the results to a Google Sheet.
by Flowboost (Arjan)·florisdeschrijver.com/flowboost-labelizer-google-ads-script
Monitors your account for unexpected performance deviations by comparing today's stats against historical averages for the same weekday. Sends an alert email when impressions, clicks, conversions, or cost deviate beyond configurable thresholds.
One 0-100 score for the whole account, built from seven objective checks — tracking flatlines, disapprovals, serving status, budget losses, negative coverage and query hygiene — with the deduction breakdown as your fix list.
Finds the structural gaps that stop ad groups from serving: ad groups without active ads, without an RSA, without keywords, keyword-stuffed themes, and multi-RSA ad groups.
Generates a daily at-a-glance performance overview of your entire Google Ads account. Writes prior-day stats to a Google Sheet with running history and optionally emails a formatted comparison of yesterday vs. two days ago vs. one week ago.
Generates a Google Spreadsheet with ad performance stats segmented by headline and final URL, including distribution charts. Covers all ad types and optionally emails the report link weekly.
Maps every campaign's ad schedule and flags forgotten narrow serving windows, stale schedule bid modifiers that Smart Bidding ignores, and (optionally) campaigns running 24/7.
Shopping Product Labelizer analyzes your Shopping campaign product performance over a configurable lookback window, categorizing each product by its ROAS relative to your breakeven target. Results are exported to a Google Sheet for use in feed-based segmentation or custom label strategies — ideal for identifying winners and underperformers.
| Variable | Default |
|---|---|
SPREADSHEET_URL | template URL |
breakevenRoas | 6.5 |
AverageCvr | 5 |
impressionThreshold | 50 |
daysAgo | 90 |
Script finished
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Upgrade to premium script at library.flowboost.com.Products with zero impressions in the lookback period will not appear in the output — use a separate campaign or ad group for those items. The script categorizes into five buckets: over-index, index, near-index, under-index, and no-index. The template spreadsheet tab must be named "Flowbelizer".