Tests the final URLs of your ads, keywords and sitelinks and reports which ones respond with a redirect (301/302/303/307/308) — redirects slow pages down and can break tracking.
by Nils Rooijmans·nilsrooijmans.com/google-ads-script-check-for-redirects
Monitors your account for unexpected performance deviations by comparing today's stats against historical averages for the same weekday. Sends an alert email when impressions, clicks, conversions, or cost deviate beyond configurable thresholds.
One 0-100 score for the whole account, built from seven objective checks — tracking flatlines, disapprovals, serving status, budget losses, negative coverage and query hygiene — with the deduction breakdown as your fix list.
Finds the structural gaps that stop ad groups from serving: ad groups without active ads, without an RSA, without keywords, keyword-stuffed themes, and multi-RSA ad groups.
Generates a daily at-a-glance performance overview of your entire Google Ads account. Writes prior-day stats to a Google Sheet with running history and optionally emails a formatted comparison of yesterday vs. two days ago vs. one week ago.
Generates a Google Spreadsheet with ad performance stats segmented by headline and final URL, including distribution charts. Covers all ad types and optionally emails the report link weekly.
Maps every campaign's ad schedule and flags forgotten narrow serving windows, stale schedule bid modifiers that Smart Bidding ignores, and (optionally) campaigns running 24/7.
A redirecting final URL adds latency, can drop tracking parameters, and sometimes signals an outdated URL that will eventually break. This script fetches every ad, keyword and sitelink final URL with redirect-following disabled, records the HTTP response code, and writes all redirecting URLs (with clicks, so you can prioritize) to a Google Sheet — plus an email summary.
| Variable | Default |
|---|---|
SPREADSHEET_URL | (required) |
EMAIL | (required) |
Sheet rows: campaign, ad group, ad id, keyword, sitelink, url, response code, clicks — one row per URL that answers with a 3xx redirect or fails to load.
Each unique URL is fetched once (UrlFetchApp quotas apply — on very large accounts run it on a schedule and let it work through the account over several runs). Complements the official Link Checker, which looks for broken pages rather than redirects. Lightly updated by Chiliad for the current AdsApp runtime.