Breaks Performance Max search terms into word combinations with aggregated metrics, giving you n-gram-level visibility into PMax queries that PMax reporting hides.
by Charles Bannister (shabba.io)·shabba.io/google_ads_scripts/pmax-search-term-ngrams
Monitors your account for unexpected performance deviations by comparing today's stats against historical averages for the same weekday. Sends an alert email when impressions, clicks, conversions, or cost deviate beyond configurable thresholds.
One 0-100 score for the whole account, built from seven objective checks — tracking flatlines, disapprovals, serving status, budget losses, negative coverage and query hygiene — with the deduction breakdown as your fix list.
Finds the structural gaps that stop ad groups from serving: ad groups without active ads, without an RSA, without keywords, keyword-stuffed themes, and multi-RSA ad groups.
Generates a daily at-a-glance performance overview of your entire Google Ads account. Writes prior-day stats to a Google Sheet with running history and optionally emails a formatted comparison of yesterday vs. two days ago vs. one week ago.
Generates a Google Spreadsheet with ad performance stats segmented by headline and final URL, including distribution charts. Covers all ad types and optionally emails the report link weekly.
Maps every campaign's ad schedule and flags forgotten narrow serving windows, stale schedule bid modifiers that Smart Bidding ignores, and (optionally) campaigns running 24/7.
Pulls Performance Max search-term insights and aggregates them into 1/2/3-word n-grams with metrics, so patterns of waste or intent become visible despite PMax's limited native reporting. Output lands in a Google Sheet, optionally segmented by campaign. Use it to inform PMax exclusions and brand/non-brand splits.
| Variable | Default |
|---|---|
SPREADSHEET_URL | YOUR_SPREADSHEET_URL_HERE |
LOOKBACK_DAYS | 30 |
CURRENCY_SYMBOL | $ |
SEGMENT_BY_CAMPAIGN | false |
ENABLED_CAMPAIGNS_ONLY | true |
MIN_IMPRESSIONS | 0 |
MIN_CLICKS | 0 |
MIN_CONVERSIONS | 0 |
CAMPAIGN_NAME_CONTAINS | (empty) |
Pulled PMax search-term insights over 30 days. Aggregated 1/2/3-word n-grams (account-wide or per campaign). Tables written to the sheet with impressions, clicks, cost, conversions.
Performance Max only surfaces search-term insights (not full search-term reports), so coverage reflects what Google exposes for PMax. Requires a copied Google Sheet template for output.