Network Performance Split
Splits Search results by network — core Google Search vs Search Partners vs Display expansion — and flags campaigns where secondary networks convert dramatically worse.
search partners
networks
segmentation
analysis
by Dmytro Tonkikh·chiliad.io
Overview
Blended campaign numbers hide the network split. This report segments every Search campaign by ad network — core Google Search, Search Partners, and Display expansion — showing what each network contributes at account level, then flags campaign/network combinations where a secondary network's CPA is far worse than the campaign's core Search CPA (or spends without converting at all). Search Partners can't be bid-adjusted, so the decision is binary: keep or opt out — this gives you the evidence.