Finds client accounts spending money with zero human or scripted changes in the lookback window — making neglect visible before the client makes it visible for you.
by Dmytro Tonkikh·chiliad.io
Monitors your account for unexpected performance deviations by comparing today's stats against historical averages for the same weekday. Sends an alert email when impressions, clicks, conversions, or cost deviate beyond configurable thresholds.
One 0-100 score for the whole account, built from seven objective checks — tracking flatlines, disapprovals, serving status, budget losses, negative coverage and query hygiene — with the deduction breakdown as your fix list.
Finds the structural gaps that stop ad groups from serving: ad groups without active ads, without an RSA, without keywords, keyword-stuffed themes, and multi-RSA ad groups.
Generates a daily at-a-glance performance overview of your entire Google Ads account. Writes prior-day stats to a Google Sheet with running history and optionally emails a formatted comparison of yesterday vs. two days ago vs. one week ago.
Generates a Google Spreadsheet with ad performance stats segmented by headline and final URL, including distribution charts. Covers all ad types and optionally emails the report link weekly.
Maps every campaign's ad schedule and flags forgotten narrow serving windows, stale schedule bid modifiers that Smart Bidding ignores, and (optionally) campaigns running 24/7.
Money moving with nobody at the wheel is how churn emails start. MCC Neglected Accounts runs inside the manager account and cross-references two signals per client account: spend in the lookback window, and entries in the account's change history over the same period. Accounts above the spend threshold with ZERO changes are flagged. Coasting can be legitimate for a stable account — but it should be a decision with an owner, not an accident this report is the first to notice.
| Variable | Default |
|---|---|
LOOKBACK_DAYS | 14 |
MIN_SPEND | 100 |
MAX_ACCOUNTS | 50 |
LABEL_FILTER | (empty) |
EMAIL_ADDRESS | (empty) |
[OK] Client A (123-456-7890) - spend 3120.40, changes: 96 [SKIP] Client D (456-789-0123) - spend 42.10 below threshold === MCC Neglected Accounts (last 14 days, 23 accounts) === Spending with zero changes: 1 [NEGLECTED] Client C (345-678-9012) spend: 1240.20 changes: 0 in 14 days Email sent to you@example.com
Changes include scripts and API activity, so an account managed purely by automation counts as 'touched' — this finds accounts with NOTHING happening. Google's change history covers 30 days, capping LOOKBACK_DAYS at 29.