Sweeps every client account for the classic silent disaster: campaigns spending while conversion tracking stopped recording — flagged portfolio-wide in one daily run.
by Jordan Lagan (concept), Chiliad (rewrite)·chiliad.io
Monitors your account for unexpected performance deviations by comparing today's stats against historical averages for the same weekday. Sends an alert email when impressions, clicks, conversions, or cost deviate beyond configurable thresholds.
One 0-100 score for the whole account, built from seven objective checks — tracking flatlines, disapprovals, serving status, budget losses, negative coverage and query hygiene — with the deduction breakdown as your fix list.
Finds the structural gaps that stop ad groups from serving: ad groups without active ads, without an RSA, without keywords, keyword-stuffed themes, and multi-RSA ad groups.
Generates a daily at-a-glance performance overview of your entire Google Ads account. Writes prior-day stats to a Google Sheet with running history and optionally emails a formatted comparison of yesterday vs. two days ago vs. one week ago.
Generates a Google Spreadsheet with ad performance stats segmented by headline and final URL, including distribution charts. Covers all ad types and optionally emails the report link weekly.
Maps every campaign's ad schedule and flags forgotten narrow serving windows, stale schedule bid modifiers that Smart Bidding ignores, and (optionally) campaigns running 24/7.
The client's developer 'cleaned up' GTM on Tuesday; you find out at the month-end report. MCC Conversion Health runs inside the manager account and checks every client account: recent-window conversions vs a baseline window. Accounts that spent money recently with ZERO conversions despite a converting baseline are flagged — the signature of a broken tag, deleted trigger, or halted import. The email fires only when at least one account flatlined.
| Variable | Default |
|---|---|
RECENT_DAYS | 7 |
BASELINE_DAYS | 30 |
MIN_BASELINE_CONV | 5 |
MAX_ACCOUNTS | 50 |
LABEL_FILTER | (empty) |
EMAIL_ADDRESS | (empty) |
[OK] Client A (123-456-7890) - recent conversions: 84.0, spend: 3120.40 [OK] Client B (234-567-8901) - recent conversions: 22.5, spend: 890.20 === MCC Conversion Health (23 accounts) === Flatlined: 1 [ALERT] Client C (345-678-9012) spent 1204.10 in 7 days with 0 conversions (baseline: 118.0) Email sent to you@example.com
Account-level totals only — for per-conversion-action flatline detection, run the single-account Conversion Tracking Health Check inside the flagged account. Offline-import-heavy clients can lag more than 7 days; raise RECENT_DAYS for those portfolios.