Aggregates spend and conversions by landing page URL and compares each page to the account average — the pages bleeding money despite returning 200, and the proven winners worth more traffic.
by Bernhard Prange (concept), Chiliad (rewrite)·github.com/Webmasterei
Monitors your account for unexpected performance deviations by comparing today's stats against historical averages for the same weekday. Sends an alert email when impressions, clicks, conversions, or cost deviate beyond configurable thresholds.
One 0-100 score for the whole account, built from seven objective checks — tracking flatlines, disapprovals, serving status, budget losses, negative coverage and query hygiene — with the deduction breakdown as your fix list.
Finds the structural gaps that stop ad groups from serving: ad groups without active ads, without an RSA, without keywords, keyword-stuffed themes, and multi-RSA ad groups.
Generates a daily at-a-glance performance overview of your entire Google Ads account. Writes prior-day stats to a Google Sheet with running history and optionally emails a formatted comparison of yesterday vs. two days ago vs. one week ago.
Generates a Google Spreadsheet with ad performance stats segmented by headline and final URL, including distribution charts. Covers all ad types and optionally emails the report link weekly.
Maps every campaign's ad schedule and flags forgotten narrow serving windows, stale schedule bid modifiers that Smart Bidding ignores, and (optionally) campaigns running 24/7.
Landing Page Performance Report aggregates cost, clicks and conversions per landing page URL across all enabled campaigns and compares every page against the account-average CPA. Pages that spent meaningful money with zero conversions (or a CPA far above average) are listed as bleeders; pages beating the account CPA are listed as winners. It complements a link checker: a URL can return 200 and still lose money on every click.
| Variable | Default |
|---|---|
DATE_RANGE | LAST_30_DAYS |
MIN_COST | 50 |
CPA_FLAG_MULTIPLIER | 2.0 |
TOP_N | 25 |
EMAIL_ADDRESS | (empty) |
Landing pages with traffic: 64 Account cost: 12480.55 Account CPA: 41.20 === BLEEDING PAGES (cost >= 50, zero conversions or CPA > 2x account average) === https://example.com/old-landing cost: 512.40 clicks: 420 conversions: 0.0 CPA: - https://example.com/category/misc cost: 260.11 clicks: 198 conversions: 2.0 CPA: 130.06 === WINNING PAGES (CPA below account average) === https://example.com/bestseller cost: 3105.20 clicks: 2411 conversions: 102.0 CPA: 30.44 Email sent to you@example.com
URLs are the unexpanded final URLs (before tracking template expansion), aggregated across campaigns — a page can bleed in one campaign and win in another, so segment in the UI before big decisions. For bleeders, check page speed, ad-to-page message match, and mobile rendering first.