Tracks the invalid (filtered) click rate per campaign and alerts on high levels or sudden jumps vs the prior period — the signal behind click farms, bot placements and scrapers.
by Daniel Hough (concept), Chiliad (rewrite)·github.com/hoofay/autoPauseCampaignsInvalidClicks
Monitors your account for unexpected performance deviations by comparing today's stats against historical averages for the same weekday. Sends an alert email when impressions, clicks, conversions, or cost deviate beyond configurable thresholds.
One 0-100 score for the whole account, built from seven objective checks — tracking flatlines, disapprovals, serving status, budget losses, negative coverage and query hygiene — with the deduction breakdown as your fix list.
Finds the structural gaps that stop ad groups from serving: ad groups without active ads, without an RSA, without keywords, keyword-stuffed themes, and multi-RSA ad groups.
Generates a daily at-a-glance performance overview of your entire Google Ads account. Writes prior-day stats to a Google Sheet with running history and optionally emails a formatted comparison of yesterday vs. two days ago vs. one week ago.
Generates a Google Spreadsheet with ad performance stats segmented by headline and final URL, including distribution charts. Covers all ad types and optionally emails the report link weekly.
Maps every campaign's ad schedule and flags forgotten narrow serving windows, stale schedule bid modifiers that Smart Bidding ignores, and (optionally) campaigns running 24/7.
Invalid Click Monitor compares each campaign's invalid click rate over the recent window against the previous window and alerts on two conditions: a rate above your absolute threshold, and a jump of more than a set number of points period-over-period. Google filters and credits invalid clicks automatically, but a persistent spike still means something changed — bot traffic on Display placements, competitor click activity, or a scraper hitting one campaign — and that's worth investigating.
| Variable | Default |
|---|---|
RATE_ALERT_PCT | 10 |
JUMP_ALERT_PTS | 5 |
WINDOW_DAYS | 14 |
MIN_CLICKS | 100 |
EMAIL_ADDRESS | (empty) |
[OK] Brand — Exact - invalid rate 2.1% (34 filtered clicks) === Invalid Click Monitor (last 14 days vs previous 14) === Campaigns checked: 12 Alerts: 1 Competitor — Phrase invalid rate: 18.4% filtered clicks: 412 (rate 18.4% exceeds 10%; jumped from 6.2% to 18.4%) Email sent to you@example.com
You are never charged for clicks Google filters — the alert is about the underlying activity, not the money. For confirmed patterns: review Display placements, add IP exclusions, and for systematic fraud file an invalid activity claim with Google. Invalid click data can lag a day or two.