Generates account-level Shopping reports filtered by Item ID and campaign across six customizable date ranges to reveal product-level trends.
by Charles Bannister (shabba.io)·shabba.io/google_ads_scripts/google-shopping-trends
Monitors your account for unexpected performance deviations by comparing today's stats against historical averages for the same weekday. Sends an alert email when impressions, clicks, conversions, or cost deviate beyond configurable thresholds.
One 0-100 score for the whole account, built from seven objective checks — tracking flatlines, disapprovals, serving status, budget losses, negative coverage and query hygiene — with the deduction breakdown as your fix list.
Finds the structural gaps that stop ad groups from serving: ad groups without active ads, without an RSA, without keywords, keyword-stuffed themes, and multi-RSA ad groups.
Generates a daily at-a-glance performance overview of your entire Google Ads account. Writes prior-day stats to a Google Sheet with running history and optionally emails a formatted comparison of yesterday vs. two days ago vs. one week ago.
Generates a Google Spreadsheet with ad performance stats segmented by headline and final URL, including distribution charts. Covers all ad types and optionally emails the report link weekly.
Maps every campaign's ad schedule and flags forgotten narrow serving windows, stale schedule bid modifiers that Smart Bidding ignores, and (optionally) campaigns running 24/7.
The Shopping counterpart to the search-term trends report: pulls product performance by Item ID and campaign across six date windows so you can see which products are gaining or losing traction. Output lands in a Google Sheet template. Use it for weekly merchandising and bidding reviews.
| Variable | Default |
|---|---|
INPUT_SHEET_URL | YOUR_SPREADSHEET_URL_HERE |
INCLUDE_INTENT | false |
SEND_ERROR_EMAIL_TO_SHABBA | false |
Shopping report built for account 123-456-7890. Products segmented by Item ID + campaign across six date ranges. Rows written to the report tab.
THIRD-PARTY DEPENDENCY: requires a copied shabba.io Google Sheet template; report structure is configured there. SEND_ERROR_EMAIL_TO_SHABBA phones home when enabled (off by default).