Performs a comprehensive audit of all Google Ads extension types (sitelinks, callouts, structured snippets, calls, locations, promotions, images) and sends a detailed HTML email report with recommendations.
by Geert Groot·github.com/GeertGR/google-ads-extension-audit
Monitors your account for unexpected performance deviations by comparing today's stats against historical averages for the same weekday. Sends an alert email when impressions, clicks, conversions, or cost deviate beyond configurable thresholds.
One 0-100 score for the whole account, built from seven objective checks — tracking flatlines, disapprovals, serving status, budget losses, negative coverage and query hygiene — with the deduction breakdown as your fix list.
Finds the structural gaps that stop ad groups from serving: ad groups without active ads, without an RSA, without keywords, keyword-stuffed themes, and multi-RSA ad groups.
Generates a daily at-a-glance performance overview of your entire Google Ads account. Writes prior-day stats to a Google Sheet with running history and optionally emails a formatted comparison of yesterday vs. two days ago vs. one week ago.
Generates a Google Spreadsheet with ad performance stats segmented by headline and final URL, including distribution charts. Covers all ad types and optionally emails the report link weekly.
Maps every campaign's ad schedule and flags forgotten narrow serving windows, stale schedule bid modifiers that Smart Bidding ignores, and (optionally) campaigns running 24/7.
Extension Audit checks the implementation of seven ad extension types at both account and campaign level. It generates a styled HTML email report with current counts vs. recommended quantities, best practices, campaign-specific gaps, and a prioritized action plan — ideal for running weekly or before client reviews.
| Variable | Default |
|---|---|
CONFIG.EMAIL.ENABLED | true |
CONFIG.EMAIL.RECIPIENT | "YOUR_EMAIL_HERE" |
CONFIG.EMAIL.SUBJECT_PREFIX | "Extension Audit Report" |
Starting extension audit... Auditing extensions... Extension opportunities: 5 Generating and sending email report... Extension audit completed successfully in 12 seconds
The script audits seven extension types: sitelinks (8+ recommended), callouts (10+), structured snippets (4+), call (1+), location (1+), promotion (1+), and image (4+ per campaign). The HTML report includes display requirements for desktop, mobile, and video placements.