Automatically syncs each campaign's name into a Google Ads custom parameter (e.g. {_campaignname}) so that downstream UTM tracking always reflects the current campaign name even after renames. Optionally appends the full UTM string to each campaign's final URL suffix.
by Google Marketing Solutions·github.com/google-marketing-solutions/campaign_utm_custom_parameter
Monitors your account for unexpected performance deviations by comparing today's stats against historical averages for the same weekday. Sends an alert email when impressions, clicks, conversions, or cost deviate beyond configurable thresholds.
One 0-100 score for the whole account, built from seven objective checks — tracking flatlines, disapprovals, serving status, budget losses, negative coverage and query hygiene — with the deduction breakdown as your fix list.
Finds the structural gaps that stop ad groups from serving: ad groups without active ads, without an RSA, without keywords, keyword-stuffed themes, and multi-RSA ad groups.
Generates a daily at-a-glance performance overview of your entire Google Ads account. Writes prior-day stats to a Google Sheet with running history and optionally emails a formatted comparison of yesterday vs. two days ago vs. one week ago.
Generates a Google Spreadsheet with ad performance stats segmented by headline and final URL, including distribution charts. Covers all ad types and optionally emails the report link weekly.
Maps every campaign's ad schedule and flags forgotten narrow serving windows, stale schedule bid modifiers that Smart Bidding ignores, and (optionally) campaigns running 24/7.
Google Ads' built-in {campaignid} and {campaignname} ValueTrack parameters expose the ID, but the campaign name in URL suffixes goes stale when campaigns are renamed. This script writes the live campaign name into a custom parameter on every Search, Shopping, and Performance Max campaign, keeping your utm_campaign values accurate in GA4 and other analytics tools. Runs against the single account or — if installed at MCC level — every sub-account in the manager.
| Variable | Default |
|---|---|
CAMPAIGN_NAME_CUSTOM_PARAMETER | 'campaignname' |
ADD_TO_CAMPAIGN_FINAL_URL_SUFFIX | false |
Processing Account "Acme Retail — US" Processing Account "Acme Retail — EU" Campaign name missing for campaign ID 1234567890
Auto-detects MCC vs single account via AdsManagerApp and iterates all sub-accounts when run at MCC level. Campaign names are sanitized: anything outside [a-zA-Z0-9|;_/^(!] is replaced with _, and names are truncated to 250 chars (custom-parameter limit). Only touches Search, Shopping, and Performance Max campaigns — Display, Video, Demand Gen, App, and Hotel campaigns are skipped.