Scans every enabled campaign for the classic setup mistakes: ended-but-enabled campaigns, Search campaigns opted into Display, 'presence or interest' location targeting, missing negatives, and Search Partners opt-in.
by Dmytro Tonkikh·chiliad.io
Monitors your account for unexpected performance deviations by comparing today's stats against historical averages for the same weekday. Sends an alert email when impressions, clicks, conversions, or cost deviate beyond configurable thresholds.
One 0-100 score for the whole account, built from seven objective checks — tracking flatlines, disapprovals, serving status, budget losses, negative coverage and query hygiene — with the deduction breakdown as your fix list.
Finds the structural gaps that stop ad groups from serving: ad groups without active ads, without an RSA, without keywords, keyword-stuffed themes, and multi-RSA ad groups.
Generates a daily at-a-glance performance overview of your entire Google Ads account. Writes prior-day stats to a Google Sheet with running history and optionally emails a formatted comparison of yesterday vs. two days ago vs. one week ago.
Generates a Google Spreadsheet with ad performance stats segmented by headline and final URL, including distribution charts. Covers all ad types and optionally emails the report link weekly.
Maps every campaign's ad schedule and flags forgotten narrow serving windows, stale schedule bid modifiers that Smart Bidding ignores, and (optionally) campaigns running 24/7.
Campaign Settings Auditor reviews the settings of every enabled campaign and flags the small misconfigurations that quietly waste budget: campaigns still enabled after their end date, Search campaigns accidentally opted into the Display Network, location targeting set to 'presence or interest' (which serves people merely interested in your area), Search campaigns without a single negative keyword anywhere, and Search Partner network opt-ins worth reviewing. Warnings can be emailed; informational findings stay in the logs.
| Variable | Default |
|---|---|
EMAIL_ADDRESS | (empty) |
FLAG_SEARCH_PARTNERS | true |
FLAG_PRESENCE_OR_INTEREST | true |
Auditing 24 enabled campaign(s)...
=== Campaign Settings Audit ===
Campaigns audited: 24 Warnings: 3 Info: 1
[WARN] END DATE PASSED - Summer Sale 2026
Enabled but ended on 2026-06-30. Remove the end date or pause the campaign.
[WARN] DISPLAY EXPANSION - Brand — Exact
Search campaign is opted into the Display Network. Untick "Display Network" under Networks unless this is deliberate.
[WARN] NO NEGATIVES - Generic — Broad
No negative keywords at any level and no shared negative list attached.
[INFO] SEARCH PARTNERS - Brand — Exact
Serving on the Search Partner network. Segment by network to confirm it earns its spend.
Email sent to you@example.comRead-only: the script never changes any setting, it only reports. 'Presence or interest' is Google's default for new campaigns, so expect flags on unedited campaigns — mute the check if that targeting is intentional for your business.