Enforces your naming convention: campaigns missing a type token (brand/generic/shopping…), names with too few structured parts, and spacing messes — because one renegade name silently breaks every filter, rule and script.
by Dmytro Tonkikh·chiliad.io
Monitors your account for unexpected performance deviations by comparing today's stats against historical averages for the same weekday. Sends an alert email when impressions, clicks, conversions, or cost deviate beyond configurable thresholds.
One 0-100 score for the whole account, built from seven objective checks — tracking flatlines, disapprovals, serving status, budget losses, negative coverage and query hygiene — with the deduction breakdown as your fix list.
Finds the structural gaps that stop ad groups from serving: ad groups without active ads, without an RSA, without keywords, keyword-stuffed themes, and multi-RSA ad groups.
Generates a daily at-a-glance performance overview of your entire Google Ads account. Writes prior-day stats to a Google Sheet with running history and optionally emails a formatted comparison of yesterday vs. two days ago vs. one week ago.
Generates a Google Spreadsheet with ad performance stats segmented by headline and final URL, including distribution charts. Covers all ad types and optionally emails the report link weekly.
Maps every campaign's ad schedule and flags forgotten narrow serving windows, stale schedule bid modifiers that Smart Bidding ignores, and (optionally) campaigns running 24/7.
Naming conventions are load-bearing: filters, automated rules, scripts and reports all select campaigns by name, and one renegade name breaks them all without an error message. Campaign Naming Audit checks every enabled campaign against three rules: the name must contain one of your type tokens (brand, generic, shopping...), it must have at least your minimum number of separator-delimited parts, and it must be free of leading/trailing/double spaces. Configure the tokens and separator once, then let the weekly run keep new campaigns honest.
| Variable | Default |
|---|---|
TYPE_TOKENS | ['brand', 'generic', 'shopping', 'pmax', 'competitor', 'dsa', 'remarketing', 'video'] |
SEPARATOR | | |
MIN_PARTS | 2 |
EMAIL_ADDRESS | (empty) |
=== Campaign Naming Audit (24 campaigns) === --- MISSING TYPE TOKEN (1) - expected one of: brand, generic, shopping, pmax, competitor, dsa, remarketing, video --- Summer Sale 2026 --- FEWER THAN 2 PARTS split by "|" (2) --- Summer Sale 2026 Test Campaign --- SPACING ISSUES (1) --- "Search | Brand | NL" Email sent to you@example.com
The audit checks enabled campaigns only — rename before enabling and it never fires. If your convention encodes more (market, language, funnel stage), add those tokens to TYPE_TOKENS or extend the parts check; the three built-in rules catch the failures that break automation most often.