How to choose a Google Ads script for your account

There are scripts for almost every PPC task. The hard part is picking one that fits your account and that you will actually keep running.

Start from the problem

Write down the job in one sentence: "tell me when a client overspends", "find search terms that waste money", "report product-level performance weekly". Then look for a script that does that one thing. Scripts that try to do everything are harder to configure and to trust.

Check the fit

• Campaign types. A script written for Search may do nothing useful for Performance Max or Shopping. The marketplace lists the campaign types each script works with.
• Difficulty. Beginner scripts need a couple of settings. Advanced ones may need a spreadsheet template, labels in the account or an understanding of the logic.
• What it changes. Reporting and alerting scripts only read. Scripts that change bids, budgets or statuses deserve a preview and a closer look.
• Frequency. A script meant to run hourly behaves differently from one designed for a weekly review.
• Requirements. Some scripts need a spreadsheet, a merchant feed or conversion tracking with values.

Use what other people learned

Ratings, reviews and install counts show which scripts teams keep using. Read the setup section and the list of configuration variables before installing: if you cannot tell what a setting does, that is a sign to pick a simpler script.

A good first set

One script that guards spend, one that watches for broken things such as disapproved ads or dead landing pages, and one that saves you a report you currently build by hand. Add more once those run without attention.

Browse the catalog in the marketplace, then see Using the marketplace for installing.