Practical guides on Google Ads scripts, automation, and managing accounts at scale.
Google's Mad PMax is a great idea wrapped in Cloud Functions and Terraform. PMax Bulk Builder is the same sheet-driven workflow as a single Google Ads script — plus scheduled asset swaps with automatic revert and a performance tab that refreshes every hour.
Read articleIn 2017 I found that up to 90% of adult-targeted YouTube impressions were reaching children. In 2026, TrueClicks measured the problem across $5B in ad spend and 30,818 kids channels. Here is what that research demanded from the script — and what the new version delivers.
Connect chiliad to Claude via MCP and roll out scripts to dozens of accounts from a single conversation — with real GAQL data, per-account config, and execution debugging. Four real-life scenarios, diagrams included.
After months of early access, chiliad is open to everyone. Here is what you get — and why script management finally has a dedicated home.
A technical walkthrough of chiliad's two-file architecture, auto-linking, execution tracking, and why you never need to copy-paste a script again.
The must-have automation scripts for PPC agencies — from placement cleanup to budget pacing. Tested across hundreds of accounts.
Everything you need to know about Google Ads scripts — what they are, how they work, and why every PPC professional should use them.
After 13 years in PPC and writing scripts for hundreds of accounts, I built the tool I always wished existed.