chiliad Is Live: Google Ads Script Management, Out of Early Access
Today chiliad is officially live. Anyone can sign up, start a free 7-day trial, and manage Google Ads scripts the way they always should have been managed — centrally, versioned, and monitored.
If you have ever copy-pasted a script into 30 accounts, dug through execution logs at midnight, or discovered that a critical automation stopped working two weeks ago, this post is for you.
The Problem We Set Out to Solve
Google Ads scripts are the most powerful automation tool in PPC. They run natively inside Google Ads, can touch everything the API exposes, and cost nothing to execute. I have relied on them for 13 years.
But managing scripts at scale is a mess:
- Copy-paste sprawl — one script, thirty accounts, thirty copies. Update the script, update it thirty more times.
- No version control — overwrite a working script with a broken one and the old code is gone forever.
- Silent failures — Google Ads hides script errors under layers of menus. A broken script can appear to run "successfully" for weeks before anyone notices.
- Zero visibility — which script is running where? When did it last execute? Did it actually do anything? Nobody knows without digging.
- No team access — everything is tied to one person's Google account. Junior team members either get full access or none at all.
Every PPC professional I know hits these walls. None of the existing PPC platforms solve them — script management is not their focus, and it shows.
What chiliad Gives You
A centralized script library
Every script lives in one place, with a built-in code editor and version history. Edit once, deploy everywhere. No more copy-pasting between Google Ads tabs or keeping a "master copy" in a Google Doc.
Auto-linking with zero configuration
Paste the loader into Google Ads and run it once. chiliad reads the customer ID from the execution, creates the account link automatically, and starts tracking from that moment. No manual assignment. It works for MCC scripts too — one execution auto-links every child account in the hierarchy.
Execution tracking across every account
Every run is captured: status, duration, which account, error details if it failed. You get historical charts, per-script timelines, and a dashboard overview that shows the health of your entire automation surface at a glance.
Failure alerts that actually reach you
Email and Slack alerts with enriched context — the failing script, recent error messages, how many times it has failed in a row, direct links back into the dashboard. Alerts fire on consecutive failures and on silence (a script that was running on a schedule and suddenly stopped). You find out in minutes, not weeks.
Built for teams
Invite your whole team to a shared workspace. Share scripts, share account connections, share execution history. Owner and member roles. Remove a team member and their per-user data gets cleaned up automatically — scripts stay with the workspace where they belong.
A marketplace of ready-to-use scripts
The chiliad marketplace has free automations you can install with one click: placement cleanup for Display and PMax, search term mining, budget pacing, Quality Score tracking, disapproval monitoring, and more. Install it, customize the variables, deploy.
How It Works Under the Hood
Every chiliad script is split into two parts:
- A small loader you paste into Google Ads once. It never changes.
- The library code, hosted on chiliad, which the loader fetches and runs on every execution.
When Google Ads runs the loader, it downloads the latest version of your code from chiliad and executes it. Change your script in the chiliad editor and every connected account picks up the update on the next run — no redeployment required.
After each run, the loader sends a lightweight analytics ping back to chiliad with the status, duration, and customer ID. That one ping powers everything: auto-linking, tracking, alerts, and the dashboard.
If you want the full technical walkthrough, see How chiliad Works: From Script to Execution in 3 Minutes.
Pricing
- Free — 1 account, 14-day analytics. Great for kicking the tires.
- Solo — €19/mo, 15 accounts, 180-day analytics, weekly digest.
- Studio — €49/mo, 5 users, 35 accounts, daily digest.
- Agency — €99/mo, 10 users, 100 accounts, daily digest, priority support.
- Scale — €199/mo, unlimited users, 250 accounts.
Every new workspace starts on a 7-day free Solo trial with full features. No credit card required. When the trial ends you can pick any paid plan or stay on the free tier.
Get Started
Setup takes about three minutes:
- Create an account
- Pick a script from the marketplace or write your own in the editor
- Copy the generated loader and paste it into Google Ads (Tools → Bulk Actions → Scripts → New script)
- Run it once — the account auto-links and you are live
From that point on, every execution is tracked, every failure is caught, and every code update is deployed instantly. No more spreadsheets tracking which scripts live in which accounts.
If you have been waiting for a real home for your Google Ads scripts, this is it. Start your free trial and let me know what you think — I read every message.