Triggers a Merchant Center feed fetch every hour via the Merchant API — fresher prices and availability than the standard daily feed schedule allows.
by Nils Rooijmans (concept), Chiliad (rewrite)·nilsrooijmans.com/google-ads-script-increase-shopping-feed-update-frequency
Audits the product titles behind your actual Shopping spend: too-short titles wasting the character budget, identical titles on multiple products, and policy-risky all-caps titles.
Finds products served by multiple Shopping campaigns at the same priority — the internal competition that silently breaks brand/non-brand splits and hands control of bids to Ad Rank instead of you.
Finds products that are eligible in your Shopping campaigns but got zero impressions — inventory paying rent in the feed while Google never shows it.
Merchant Center's scheduled fetch runs at most daily, but prices and stock change all day — and stale data means disapprovals or ads for out-of-stock products. This script lists every data source in your Merchant Center account via the Merchant API and triggers an immediate fetch of each fetchable one (scheduled-fetch and Google Sheets feeds), logging every attempt to a Google Sheet. Schedule hourly for near-real-time feed freshness.
| Variable | Default |
|---|---|
MERCHANT_ID | (required) |
SPREADSHEET_URL | (empty) |
Sheet rows per data source per run: run time, data source name, id, input type, result (FETCH TRIGGERED / SKIPPED - not fetchable / ERROR) — plus a run summary in the logs.
Uses the Merchant API (Data Sources sub-API) — the Content API for Shopping that powered the original version is sunset on August 18, 2026. Only data sources with a fetchable file input (scheduled fetch URL or Google Sheets) can be triggered; upload- and API-based feeds are listed as skipped. Fetches count against Merchant Center's fetch quota.