Audits the product titles behind your actual Shopping spend: too-short titles wasting the character budget, identical titles on multiple products, and policy-risky all-caps titles.
by Dmytro Tonkikh·chiliad.io
Finds products served by multiple Shopping campaigns at the same priority — the internal competition that silently breaks brand/non-brand splits and hands control of bids to Ad Rank instead of you.
Triggers a Merchant Center feed fetch every hour via the Merchant API — fresher prices and availability than the standard daily feed schedule allows.
Finds products that are eligible in your Shopping campaigns but got zero impressions — inventory paying rent in the feed while Google never shows it.
Titles are the strongest lever in Shopping — they decide which queries a product enters. Feed Title Audit examines the titles of products that actually spent money in the window and flags three problems, each ranked by spend so fixes pay off fastest: titles under your minimum length (wasting the ~150-character budget; Brand + Product Type + Key Attributes is the working formula), identical titles across multiple item IDs (variants missing size/color — indistinguishable to Google and shoppers alike), and fully capitalized titles (a Merchant Center policy risk).
| Variable | Default |
|---|---|
DATE_RANGE | LAST_30_DAYS |
MIN_LENGTH | 30 |
MIN_COST | 5 |
TOP_N | 30 |
EMAIL_ADDRESS | (empty) |
=== Feed Title Audit (LAST_30_DAYS, products with cost >= 5) === Products audited: 412 Too short: 18 Duplicated titles: 4 All caps: 2 --- TOO SHORT (under 30 chars) by cost --- [8712345] "Runner Pro" (10 chars) cost: 284.10 --- DUPLICATED TITLES (same title, multiple products) --- "acme runner pro" products: 4 combined cost: 512.40 --- ALL CAPS --- [8712399] "ACME TRAIL GRIP SALE" cost: 96.20 Email sent to you@example.com
Titles come from the Shopping performance data, so only products with traffic in the window are audited — fix the spenders first, then re-run with a longer window for the tail. Title changes go in Merchant Center (or via supplemental feed rules), not in Google Ads.