Search Term Harvester

Name: Search Term Harvester
Author: Dmytro Tonkikh

Scans the search terms report for high-converting queries and adds them as exact match keywords in the matching ad group. Runs in dry-run mode by default so you can review before applying.

keywords

search terms

negatives

by Dmytro Tonkikh·chiliad.io

Overview

Search Term Harvester scans the last 30 days of search query data across all enabled campaigns and surfaces queries that have driven at least the minimum number of conversions. In dry-run mode it logs candidates so you can review; once you're confident, switch ADD_KEYWORDS to true and re-run to write the new exact-match keywords directly into the matching ad groups.

Variable	Default	Description
`ADD_KEYWORDS`	false	Set to true to write exact-match keywords. false = dry-run (log only).
`MIN_CONVERSIONS`	1	Minimum conversions a search term must have to be considered.
`MAX_CPA`	0	Maximum CPA allowed for a term. Set to 0 to disable the CPA filter.
`DATE_RANGE`	LAST_30_DAYS	Google Ads date range string to pull search term data from.
`SIMILARITY_THRESHOLD`	0.85	Skip a candidate if it is at least this similar (0-1) to an existing keyword in the same ad group. 1.0 = skip only exact duplicates.

Search Term Harvester

Overview

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Brand Traffic Leakage

Close Variant Monitor

Common Negative List

Ready to Use This Script?

Setup

Configuration Variables

Expected Output

Notes