AI Search Term Analyzer

AI Search Term Analyzer fetches your search query data, batches it, and sends it to Claude for intelligent analysis. Unlike rule-based scripts, Claude understands context — it can tell the difference between a relevant long-tail query and a misleading match. Results are written to a Google Sheet with per-term recommendations (keep, exclude as exact, exclude as phrase) and plain-language reasoning. You can enable AUTO_EXCLUDE to apply the suggestions automatically.

1. 1Get a Claude API key from https://console.anthropic.com (requires an Anthropic account).
2. 2Open your Google Ads account and go to Tools → Bulk Actions → Scripts.
3. 3Create a new script and paste the code.
4. 4Set ANTHROPIC_API_KEY to your API key.
5. 5Update BUSINESS_DESCRIPTION with a clear summary of what you sell or offer — this is critical for Claude's accuracy.
6. 6Run the script once in preview mode to review the Google Sheet output.
7. 7Adjust MIN_COST and MIN_IMPRESSIONS thresholds if needed.
8. 8When confident in the results, optionally set AUTO_EXCLUDE = true.
9. 9

=== AI Search Term Analyzer ===
Account: My Store (123-456-7890)
Found 142 search terms to analyze.
Processing 4 batch(es)...

Summary: 98 terms to keep, 44 terms to exclude.
Results written to: https://docs.google.com/spreadsheets/d/abc123

Sample Sheet Output:
| Search Term          | Action        | Reason                                    |
|---------------------|---------------|-------------------------------------------|
| buy running shoes   | keep          | Direct purchase intent, matches business  |
| free shoe templates | exclude_exact | Informational, no purchase intent         |
| nike outlet store   | exclude_phrase| Competitor brand, unlikely to convert     |