Competitor Query Monitor

Name: Competitor Query Monitor
Author: Dmytro Tonkikh

Quantifies spend on search queries containing competitor names, with conversion performance and a period-over-period trend — whether competitor bidding is your strategy or your broad-match accident.

competitors

search terms

monitoring

strategy

by Dmytro Tonkikh·chiliad.io

Overview

Competitor Query Monitor scans all search terms for the competitor names you configure and reports, per competitor: spend, clicks, conversions, CPA, and the trend vs the previous period — plus the individual competitor queries ranked by cost. If competitor bidding is deliberate, this is its missing line item; if it's accidental broad-match drift, this is the evidence for adding competitor negatives.

Variable	Default	Description
`COMPETITOR_TERMS`	['competitorone', 'competitortwo']	Competitor name tokens in lowercase (e.g. ['nike', 'adidas']).
`WINDOW_DAYS`	30	Size of each comparison window in days.
`TOP_QUERIES`	20	How many individual competitor queries to list.
`EMAIL_ADDRESS`	(empty)	Recipient for the report. Blank = log only.

Competitor Query Monitor

Overview

More Keywords scripts

AI Search Term Analyzer

Brand Traffic Leakage

Close Variant Monitor

Common Negative List

DSA Search Term Audit

Duplicate Keywords Finder

Ready to Use This Script?

Setup

Configuration Variables

Expected Output

Notes