Quality Score Audit

Identifies keywords with below-average Quality Scores and categorises the root cause: ad relevance, landing page experience, or expected CTR. Includes actionable fix recommendations.

quality score

keywords

audit

Overview

Quality Score Audit queries the keyword performance report for all enabled keywords with a Quality Score below your threshold and at least the minimum number of impressions. It then categorises each low-QS keyword by its primary root cause — Ad Relevance, Landing Page Experience, or Expected CTR — and logs the top offenders with actionable fix hints so you can prioritise your optimisation work.

Variable	Default	Description
`QS_THRESHOLD`	6	Keywords with Quality Score below this number will be flagged.
`MIN_IMPRESSIONS`	100	Minimum impressions required before a keyword is audited.
`DATE_RANGE`	LAST_30_DAYS	Date range used to pull impression data.

Quality Score Audit

Overview

Setup

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Configuration Variables

Expected Output

Notes