Quality Score Audit
Identifies keywords with below-average Quality Scores and categorises the root cause: ad relevance, landing page experience, or expected CTR. Includes actionable fix recommendations.
Overview
Quality Score Audit queries the keyword performance report for all enabled keywords with a Quality Score below your threshold and at least the minimum number of impressions. It then categorises each low-QS keyword by its primary root cause — Ad Relevance, Landing Page Experience, or Expected CTR — and logs the top offenders with actionable fix hints so you can prioritise your optimisation work.