Explains why keywords aren't serving: 'rarely served' low-search-volume keywords and manual-CPC keywords bidding below Google's first-page estimate.
by Dmytro Tonkikh·chiliad.io
Uses Claude AI to analyze your search terms and recommend negative keywords with clear reasoning. Each term is evaluated for business relevance, intent, and conversion potential — then exported to a Google Sheet with actionable suggestions.
Finds brand search terms leaking into non-brand campaigns (inflating their stats and misleading Smart Bidding) and generic traffic riding in brand campaigns — with the misrouted spend quantified.
Measures how much of your exact-match spend actually flows through close variants and lists the zero-conversion variants — the most surgical negative keyword candidates in the account.
Reads negative keywords and placement exclusions from a Google Sheet and syncs them to multiple campaigns via shared negative keyword and placement lists. Optionally filters to campaigns with a specific label.
Quantifies spend on search queries containing competitor names, with conversion performance and a period-over-period trend — whether competitor bidding is your strategy or your broad-match accident.
Shows what your Dynamic Search Ads decided on their own: waste queries to negate, the landing pages absorbing DSA spend, and converting queries to promote into real keywords.
Keyword Serving Diagnostics checks every enabled keyword for the two most common silent non-serving causes: Google's RARELY_SERVED status (low search volume — the keyword is inactive until demand appears; piles of these mean over-fragmented keyword lists) and manual-CPC keywords whose bid sits below Google's estimated first-page bid (they mostly serve on page 2, which in practice means barely at all). Both lists are grouped by campaign for batch fixing.
| Variable | Default |
|---|---|
MAX_LISTED_PER_ISSUE | 50 |
EMAIL_ADDRESS | (empty) |
=== Keyword Serving Diagnostics === Enabled keywords checked: 1844 Rarely served (low search volume): 96 Below first page bid: 12 --- RARELY SERVED - low search volume (96) --- "bespoke artisanal sneaker restoration" (EXACT) in Shoes — Generic > Restoration ... --- BELOW FIRST PAGE BID (12) --- "trail running shoes" (PHRASE) in Shoes — Generic > Trail bid: 0.40 first page est: 1.10 Email sent to you@example.com
The below-first-page check only fires for keywords with an effective manual bid — campaigns on Smart Bidding set bids per auction and are exempt. Rarely-served keywords cost nothing to keep but clutter every audit; the standard fix is consolidating into broader match types.