Audits every audience list for the silent breakers: lists under the 1,000-member Search minimum, (near) empty lists from dead tags or broken imports, and closed customer match lists.
by Dmytro Tonkikh·chiliad.io
Finds Search and Display campaigns with no audience attached at any level — not even Observation mode — i.e. campaigns collecting zero audience intelligence for free.
Compares every audience segment against its campaign's average CPA and splits them into underperformers (bid down or exclude) and outperformers (bid up) — turning Observation-mode audiences into decisions.
Aggregates performance by age range and gender across the account, compares each segment to the account average, and flags exclusion candidates and strong segments.
Audience strategies break silently: the site tag stops firing, a customer match upload halts, membership durations expire — and the campaigns keep 'running' while matching nobody. Audience List Health Check audits every user list and reports three conditions: (near) empty lists (dead tags or broken imports), lists below the 1,000-member minimum required for Search serving (RLSA setups that quietly stopped), and lists closed to new members.
| Variable | Default |
|---|---|
SEARCH_MINIMUM | 1000 |
EMPTY_THRESHOLD | 10 |
EMAIL_ADDRESS | (empty) |
=== Audience List Health Check === Lists checked: 22 (Near) empty: 2 Below Search minimum (1000): 3 Closed: 1 --- (NEAR) EMPTY - dead tags or broken imports --- "Checkout abandoners" (RULE_BASED) search: 0 display: 4 --- BELOW SEARCH MINIMUM - cannot serve on Search --- "Pricing page 7d" (RULE_BASED) search: 412 display: 890 --- CLOSED - no longer accepting members --- "Customers 2024 upload" (CRM_BASED) search: 8210 display: 8210 Email sent to you@example.com
List sizes are Google's estimates and lag reality by a day or two. An empty rule-based list almost always means the tag or the rule broke — check the tag first. Customer match lists shrink as memberships expire; schedule regular uploads to keep them warm.