How to read a Google Ads script's execution history
What the statuses, sources, durations and account counts in a script's run history mean.
The History tab of a script in chiliad lists its runs for the selected date range. Reading it well tells you in a minute whether a script is healthy.
The summary
- Total executions — how many runs were recorded in the period. Compare with what the schedule should produce: a daily script over 30 days should show about 30.
- Success rate — the share of runs without an error.
- Last run — when the script last ran anywhere.
- Average runtime — with the maximum, and a warning when runs approach the 30-minute limit.
Status
- Success — the run completed.
- Error — the run threw an error; the message column says which.
- A count such as 3/5 — a manager-level run that succeeded in three of five accounts.
Source
- Analytics — reported by the chiliad loader at the end of the run.
- Google — taken from Google's own execution records, synced through your Google connection.
- Verified — the same run seen in both.
Accounts, duration and date
Each row shows the customer ID the run happened in, or the number of accounts for a manager-level run, how long it took, and when.
What to look for
- Gaps. Missing days mean the script did not run at all.
- The same account failing. Usually a missing value or an account-specific problem, not the code.
- Sudden short runs. A script that used to take a minute and now takes two seconds is probably exiting early.
- Runtime trending upward. Deal with it before it reaches the limit.
How far back you can look depends on your plan: 14 days on Free, 180 on Solo, 365 on Studio and above.
- 1
Totals for the selected period, including average runtime. A warning appears when runs approach Google's 30-minute limit.
- 2
Where the record came from: Analytics is reported by the loader, Google comes from Google's execution records, Verified is confirmed by both.
- 3
Failed runs show the error message. A count such as 3/5 means the run succeeded in three of five accounts.