Runs weather-dependent campaigns only in the right weather: label campaigns weather:rain / dry / hot / cold and the script toggles them hourly using the free Open-Meteo API — no API key needed.
by Google & Martijn Kraan (concept), Chiliad (rewrite)·web.archive.org/web/20220118144422/https://developers.google.com/google-ads/scripts/docs/solutions/weather-based-campaign-management
One table of every campaign's bidding strategy with the two flags that matter: Manual CPC campaigns with enough volume for Smart Bidding, and target-based campaigns too data-starved to learn.
Finds the reallocation hiding in plain sight: efficient campaigns losing volume to budget caps, idle budgets that could fund them, and full budgets funding poor CPAs.
Runs campaigns only inside their date windows — Black Friday starts at 00:00 without anyone staying up, sales end exactly on time, weekend campaigns run only on weekends.
Compares yesterday's average CPC per campaign against its 30-day baseline and alerts on spikes — the earliest visible symptom of a new competitor, broad-match drift, or a bid change gone wrong.
Compares actual spend against your daily budget settings over 1, 7 and 28 days and alerts by email + Google Sheet when Google overdelivers beyond your thresholds.
Compares actual daily spend against the expected pace based on time of day. Logs over- and under-pacing campaigns and can auto-pause overspenders to protect your budget.
Umbrellas when it rains, ice cream when it's hot, snow tires when it freezes. Weather Campaign Switcher checks current conditions at your coordinates via the free Open-Meteo API (no key required) and enables or pauses campaigns based on their weather label: weather:rain, weather:dry, weather:hot, weather:cold. Only labeled campaigns are ever touched, thresholds are configurable, and every switch can be emailed.
| Variable | Default |
|---|---|
LATITUDE / LONGITUDE | 52.37 / 4.89 (Amsterdam) |
HOT_THRESHOLD_C | 25 |
COLD_THRESHOLD_C | 5 |
RAIN_THRESHOLD_MM | 0.5 |
LABEL_PREFIX | weather: |
EMAIL_ADDRESS | (empty) |
Current weather at 52.37,4.89: 27.4 C, precipitation 0 mm Active conditions: dry, hot [ENABLED] Ice Cream — Delivery (weather:hot) [PAUSED] Rain Gear — Umbrellas (weather:rain) Email sent to you@example.com
One location per script — for multi-city setups, run one copy per market with different labels (e.g. weather-ams:rain). The script owns the enable/pause state of labeled campaigns; don't hand-toggle them or the next run will toggle them back. Weather concept popularized by Google's retired weather-based bidding solution; this is a simpler label-based rewrite on a keyless API.