Shared Budget Audit
Maps every shared budget to its member campaigns and shows how the money actually splits — catching pools where a worse-converting campaign eats the budget of a better one, and pointless single-member shared budgets.
shared budgets
budget
allocation
audit
by Dmytro Tonkikh·chiliad.io
Overview
Inside a shared budget, the highest-bidding campaign eats first — nothing guarantees the split matches performance. Shared Budget Audit lists every shared budget with its member campaigns, their spend shares, conversions and CPA, and raises two flags: IMBALANCE, where one member dominates the pool while converting worse than a sibling, and SOLO, where a shared budget has only one member and is pure indirection.