Finds ads disapproved for the dreaded 'Past Violations' policy topic — a status that can escalate to account suspension — and alerts you by email with a Google Sheet report.
by Nils Rooijmans·nilsrooijmans.com/google-ads-script-past-violations-alert
Proofreads every enabled RSA for outdated years, double spaces, repeated punctuation, placeholder text, policy-risky ALL-CAPS words and stray spaces — the embarrassing details reviews always miss.
Ad Strength distribution across all enabled RSAs plus a worklist of POOR and AVERAGE ads ranked by impressions — so rewriting effort goes where the traffic actually is.
Write RSAs in a Google Sheet — one row per ad, 15 headline and 4 description columns — and the script validates character limits and creates them in bulk. Copywriters work in the sheet; nobody pastes ads into the UI one by one.
Finds the silently broken ad insertions: countdowns pointing at past dates, keyword-insertion defaults that are empty or too long, and malformed braces that serve literally as ad text.
Finds RSAs with identical headline sets reused across multiple ad groups — the copy-paste ads that show the same generic message everywhere regardless of each ad group's keywords.
Finds promotion assets whose redemption window has passed but that are still attached to campaigns, plus promotions expiring within the week — so ad real estate never quietly goes dark.
'Past Violations' disapprovals are a red flag: they indicate Google has linked your account to earlier policy trouble, and unresolved ones can precede account suspension. This script queries ad policy findings via GAQL, writes every ad disapproved for past violations to a Google Sheet (campaign, ad group, ad id, type, status, policy findings) and emails you the moment any appear.
| Variable | Default |
|---|---|
SPREADSHEET_URL | (required) |
EMAIL | (required) |
Sheet rows per disapproved ad: Campaign Name, AdGroup Name, AdID, Ad Type, Ad Status, Policy Findings — and an email alert when any ad is disapproved for 'Past Violations'.
If alerts appear, act fast: fix or remove the ads and consider an appeal before the problem compounds. An MCC version is available from the author.