Image Asset Coverage
Reports which Search campaigns have image assets attached and which serve text-only — the free CTR lift still missing from a surprising share of accounts.
image assets
extensions
coverage
ctr
audit
by Dmytro Tonkikh·chiliad.io
Reports which Search campaigns have image assets attached and which serve text-only — the free CTR lift still missing from a surprising share of accounts.
by Dmytro Tonkikh·chiliad.io
Proofreads every enabled RSA for outdated years, double spaces, repeated punctuation, placeholder text, policy-risky ALL-CAPS words and stray spaces — the embarrassing details reviews always miss.
Ad Strength distribution across all enabled RSAs plus a worklist of POOR and AVERAGE ads ranked by impressions — so rewriting effort goes where the traffic actually is.
Write RSAs in a Google Sheet — one row per ad, 15 headline and 4 description columns — and the script validates character limits and creates them in bulk. Copywriters work in the sheet; nobody pastes ads into the UI one by one.
Finds the silently broken ad insertions: countdowns pointing at past dates, keyword-insertion defaults that are empty or too long, and malformed braces that serve literally as ad text.
Finds RSAs with identical headline sets reused across multiple ad groups — the copy-paste ads that show the same generic message everywhere regardless of each ad group's keywords.
Finds promotion assets whose redemption window has passed but that are still attached to campaigns, plus promotions expiring within the week — so ad real estate never quietly goes dark.
Image assets make Search ads visibly larger and consistently lift CTR, yet many accounts still run text-only. Image Asset Coverage lists every enabled Search campaign with its attached image asset count and served image impressions, and separates out the campaigns with no campaign-level image assets at all — the to-do list for the cheapest CTR win available.
| Variable | Default |
|---|---|
DATE_RANGE | LAST_30_DAYS |
EMAIL_ADDRESS | (empty) |
=== Image Asset Coverage - Search campaigns (LAST_30_DAYS) === Campaigns: 14 With image assets: 11 Without: 3 --- Campaigns WITHOUT image assets --- Competitor — Phrase Generic — Longtail Trademark — Defense --- Campaigns with image assets --- Brand — Exact images: 6 image impressions: 48210 Generic — Broad images: 4 image impressions: 22840 Email sent to you@example.com
Coverage is checked at campaign level; images attached at account or ad group level may still serve for 'uncovered' campaigns — verify in the UI before bulk-adding. Google recommends at least 4 images per campaign in 1.91:1 and 1:1 ratios.