Analyses 30 days of hourly performance data across campaigns and calculates recommended ad schedule bid adjustments. Shows the full breakdown per hour before you choose to apply.
Dayparting Bid Adjuster analyses 30 days of hourly campaign data to calculate the CPA variance across each hour of the day. It maps that variance to suggested bid-adjustment percentages capped at your MAX_ADJUSTMENT limit and logs the full hour-by-hour breakdown so you can apply the modifiers to your campaign ad schedules — in the Google Ads UI or via a follow-up script.
| Variable | Default |
|---|---|
MIN_CLICKS | 10 |
MAX_ADJUSTMENT | 0.50 |
DATE_RANGE | LAST_30_DAYS |
=== Dayparting Bid Adjuster === Best CPA: $12.40 Worst: $58.20 Hour Conv Clicks CPA Suggested bid adj. 00:00 2 14 $58.20 -50% 08:00 18 210 $14.10 +42% 12:00 25 310 $12.40 +50% 18:00 12 180 $22.80 +15% 22:00 3 28 $44.60 -30% Review these suggestions, then set ad-schedule bid modifiers (UI or a follow-up script).
This script aggregates data across all enabled campaigns. For accounts with very different conversion patterns per campaign, consider running a modified version scoped to individual campaigns.