Dayparting Bid Adjuster

Name: Dayparting Bid Adjuster
Author: Dmytro Tonkikh

Analyses 30 days of hourly performance data across campaigns and calculates recommended ad schedule bid adjustments. Shows the full breakdown per hour before you choose to apply.

bidding

ad schedule

dayparting

by Dmytro Tonkikh·chiliad.io

Overview

Dayparting Bid Adjuster analyses 30 days of hourly campaign data to calculate the CPA variance across each hour of the day. It maps that variance to suggested bid-adjustment percentages capped at your MAX_ADJUSTMENT limit and logs the full hour-by-hour breakdown so you can apply the modifiers to your campaign ad schedules — in the Google Ads UI or via a follow-up script.

Variable	Default	Description
`MIN_CLICKS`	10	Minimum clicks an hour slot must have to be included in calculations.
`MAX_ADJUSTMENT`	0.50	Maximum absolute bid adjustment to apply in either direction (0.50 = ±50%).
`DATE_RANGE`	LAST_30_DAYS	Date range for pulling hourly performance data.

Dayparting Bid Adjuster

Overview

More Budget & Bidding scripts

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Budget Headroom Report

Campaign Scheduler

CPC Spike Alert

Daily Budget Overdelivery Alerts

Day Budget Pacing Monitor

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Setup

Configuration Variables

Expected Output

Notes